This step became especially urgent after the Turkish government introduced a 40% additional tax on imports of cars from China as of July 7, 2024. In response, Chery, like other major Chinese producers, has begun to look for ways to increase its investment in Turkey, which is an important strategic market.
Following the example of another Chinese giant, BYD, which has already announced plans to invest $1 billion in a plant in Turkey, Chery is also looking to build its own facility. The company is considering two possible locations for the plant - Samsun and Manisa. Although the final decision has not yet been made, Chery plans to use the plant both to meet domestic demand and for exporting cars to Europe and neighboring markets.
Chery already ranks third in car sales in Turkey, behind only Volkswagen and Fiat. This success confirms the direction taken and provides additional incentive for further investment in the region. The company is now actively pursuing negotiations with Ancara to accelerate its plans.