According to the report of Brand Finance, Turkish Airlines entered the Top 10 of the strongest aviation brands in the world, taking 8th place with a score of 78.1 points. Last year, "THY" took the 31st place in this rating, and this year they have significantly moved up.
Brand Finance, which has more than 20 years of experience in calculating the financial value of brands, evaluates more than 5 thousand of the world's largest brands, including airlines, year after year, compiling about 100 reports and ranking brands by country and sector.
"We are proud to have risen to 8th place in the ranking of the world's strongest airlines among air carriers. I would like to thank all my colleagues who have contributed to this success," said the Chairman of the Board and Executive Committee of THY Ahmet Bolat,
The airline also became one of the best in the world in 2022 according to the aviation security agency "AirlineRatings". The agency reported that Turkish Airlines took 9th place in the rating and was named the best airline in Europe.